Isn’t it about time that you saw the wood for the trees?

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I’m a generalist who’s squiggly career path runs from the birth of the Internet to the application of AI, via digital consultancy, brand, big data, martech, social, media & CX. 

I’m one of a rare few who can blend business strategy, brand, data, innovation, product & go-to-market with a strong understanding of people, technology & operations.

In fact, I’ve spent the last 30 years helping leaders see the wood for the trees to plot a course for success in an era of huge & continuing social, business & technological change. 

On the way I’ve built a business, transformed teams, created new propositions & scaled revenues for businesses large & small across national. regional and global markets.

Welcome to Mistercalvert - A large, soft squishy white M on a bright pink background and the word 'mistercalvert' in white lowercase letters underneath.

Embracing change for 30 years.

Let's Talk

Your business is full of possibility - but where do you start?

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your business

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Working together

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Advisory

Providing an objective, unbiased voice to deliver strategy & stand-out value propositions alongside an actionable plan for success.

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Proof of Concept

Identifying, scoping & creating the case for change through insight and proof-of-concept delivery designed to deliver a solid, proven business case for innovation.

Let's talk
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Scaling for success

Supporting Leaders in building value propositions, connecting disciplines, developing go to market strategies & scalinmg innovation across teams and markets.

Previous clients include…

I worked with Jo Malone London on global marketing automation strategy and proof of concept
I worked with McDonald's in Hong Kong to build a successful proof of concept that brought moments marketing to life.
I led a cross functional team to deliver a 360 degree evaluation of the T in the Park Music Festival
I worked with the Deezer leadership team to develop a Partnership Value Proposition; build a team and processes to deliver it and engage with Partners to bring it to life
I led teams with ScottishPower to define a future-facing digital strategy, design and build a team and processes to bring it to life and lead a focus on the customer across the organisation
I worked with OKA to reframe their approach to data and customer journeys
I led a team to transform O2s CX capability; launching handsets and defining new ways of working across networks, product and operations
I worked with BMW MINI to implement marketing automation, comms and customer journey development
I worked with Celine to identify use cases for data driven marketing and CX
I led a CX strategy for Gordon's Gin
Supporting Go.Compare to build meaningful, insight and trigger-led customer journeys
I led a cross functional team to map a cutomer journey and enhanced loyalty touchpoints
I led a strategic brand and operational initiaitve with Emirates Skywards Loyalty Programme
I worked with VW on a future-facing Global Media Strategy
I worked with UBS and a cross functional team to design a programme of insight and UHNW investor events in and around Szitzerland
Designing digital strategy for Aviva and working to scope the transformation of Aviva's activation of the Adobe marketing automation platform
I led a team to design and develop BA's Travel Agent offering in the US
I worked with Nissan across 19 markets in Europe to centralise CRM and CX activity, launch over 40 vehicles and re-engineer customer-facing comms

What people say.

  • "An incredibly patient partner - there is no challenge too big or too complicated ."

    ‘Richard and his team have been an incredibly patient partner as we have had to navigate a highly challenging environment – from both a stakeholder and technology infrastructure perspective.

    I’m confident that there is no challenge too big or too complicated for Richard to manage given his background knowledge, skill, and always upbeat attitude.’

    Lise Backman

    Executive Director Omni-channel Innovation
    Jo Malone London

  • "A contagious natural excitement and passion for new technologies and data-driven customer experiences."

    ‘Richard has a contagious natural excitement and passion for new technologies and data-driven customer experiences that enable great things to happen.

    He has the experience and skills to deliver stand-pout work for clients and is always a pleasure to have around.'

    Jackie Stevenson

    Chief Growth Officer EMEA
    IPG

  • "Richard made a fundamental difference to the way ScottishPower does business today and into the future."

    'Richard’s work with digital channels as a key part of the service delivery and marketing mix made a fundamental difference to the way ScottishPower does business today and into the future.

    Richard’s work in defining a Digital Strategy for the business, opening the eyes of many senior stakeholders to the opportunities and supporting the development of new structures and capabilities within the organisation that will be his lasting legacy.'

    Neil Clitheroe

    CEO, Retail & Generation
    ScottishPower