Most organisations don't have a technology problem.
They have a clarity problem disguised as complexity.
IBM found that nearly 90% of enterprise data goes completely unused. Leaders are pouring billions into AI on top of that mess. But AI doesn't fix unclear processes, it accelerates them.
The answer isn't more technology.
It's Intentional Simplicity.
Mistercalvert is a Connector.
After 30 years working across brand, data, customer experience and organisational design at Razorfish, AKQA, TMW, and as co-founder of The Thread Team he’s developed a single point of view: the biggest problems in organisations aren’t found within silos. They’re found in the gaps between them.
M-shaped thinking: deep expertise across multiple disciplines, combined with the business acumen to bridge what siloed teams can’t see.
Embrace change.
Working together
Diagnose
We use the Seven Deadly Sins framework to identify exactly where your organisation is leaking value. In the brand. In the data. In the gaps between them. Before you invest in more, know what you have.
Simplify
We help you find the Einstein threshold: as simple as it needs to be, no simpler. That means removing unnecessary complexity while honouring the complexity that is the truth. Finding clarity in nuance, not eliminating it.
Build
With fundamentals clear and complexity removed, we help you build — deliberately, with purpose, and without distraction. Customer programmes. Data strategy. Brand positioning. Transformation that sticks.
The Seven Deadly Sins of Strategic Complexity
Over 30 years working with organisations from Jo Malone London to McDonald’s, I’ve identified seven behavioural patterns that consistently push organisations past the Einstein threshold.
I call them the Seven Deadly Sins of Strategic Complexity. Every one of them has a corresponding Virtue that pulls you back toward clarity.
The First Sin : GLUTTONY.
Hoarding data, platforms and initiatives nobody uses
Countered by DISCIPLINE.
Using only what creates real value
The Second Sin : SLOTH.
Buying tools but never embedding them
Countered by URGENCY.
Acting on opportunities now, not someday
The Third Sin : WRATH.
"Just ship it" cultures that create bad decisions
Countered by PATIENCE.
Building planning into performance
The Fourth Sin : PRIDE.
Believing your own perception without external validation
Countered this time by HUMILITY.
Listening to the outside world
The Fifth Sin : ENVY.
Copying competitors instead of creating differentiation
Countered by CONFIDENCE.
Building and Trusting your own value proposition
The Sixth Sin : GREED.
Short-term wins that mortgage long-term value
Countered by GENEROSITY.
Creating mutual value, not extracting it
And last but not least : LUST.
Chasing every shiny object including AI without strategy
Countered by FOCUS.
Doubling down on what really delivers impact
Working with ambitious clients across markets.
Intentional Simplicity in Practice: What people say.
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"An incredibly patient partner - there is no challenge too big or too complicated ."
‘Richard and his team have been an incredibly patient partner as we have had to navigate a highly challenging environment – from both a stakeholder and technology infrastructure perspective.
I’m confident that there is no challenge too big or too complicated for Richard to manage given his background knowledge, skill, and always upbeat attitude.’Lise Backman
Executive Director Omni-channel Innovation
Jo Malone London -
"A contagious natural excitement and passion for new technologies and data-driven customer experiences."
‘Richard has a contagious natural excitement and passion for new technologies and data-driven customer experiences that enable great things to happen.
He has the experience and skills to deliver stand-pout work for clients and is always a pleasure to have around.'
Jackie Stevenson
Chief Growth Officer EMEA
IPG -
"Richard made a fundamental difference to the way ScottishPower does business today and into the future."
'Richard’s work with digital channels as a key part of the service delivery and marketing mix made a fundamental difference to the way ScottishPower does business today and into the future.
Richard’s work in defining a Digital Strategy for the business, opening the eyes of many senior stakeholders to the opportunities and supporting the development of new structures and capabilities within the organisation that will be his lasting legacy.'
Neil Clitheroe
CEO, Retail & Generation
ScottishPower
Meet Mistercalvert’s Advisory Board.
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![A picture of Gatenby Consulting's Nikki Gatenby, one of Mistercalvert's Advisory Boad. The picture is of a woman with long red hair smiling.]()
Nikki Gatenby
Agency specialist Non-Executive Director, Cognitive Behavioural Coach and bestselling author.
“Change isn’t coming from the obvious places, so now it’s down to us.”
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![A picture of Caroline Worboys, one of Mistercalvert's Advisory Board. The picture is of a woman with light brown hair smiling, wearing a grey top.]()
Caroline Worboys
Consultant, NED, DataIQ Lifetime Achievement Award
An experienced Founder, CEO and NED She is a senior leader with wide range and depth of experience across data, digital transformation, analytics and AI maximising the value of data and technology as enabler to meet strategic needs. -
![A picture of Corporate Punk's Claire Croft, one of Mistercalvert's Advisory Board. The picture shows a woman with short dark hair wearing a leopard print blouse, smiling.]()
Claire Croft
Executive Coach and Change-maker at Corporate Punk
Claire helps leaders and their teams begin to work in ways that maximise commercial impact and minimise pain.
If you recognise the Seven Sins in your organisation.
If you're drowning in complexity you created yourself.
If you're ready to find the Einstein threshold.
If you have 2 minutes.
If you have 10 minutes.
If you have 30 minutes.